why did we make shopredbag?
In response to major retailers rolling back DEI initiatives and the resulting consumer activism, we built shopredbag to empower and elevate the brands and founders people truly believe in.
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Scroll through our collections and discover something new.
what do the numbers say?
Diverse entrepreneurs make critical contributions to our economy generating nearly $2 trillion in revenue each year. However, an equity gap remains between diverse and non-diverse-owned businesses. By closing this opportunity gap, there would be an increase of $6.3 trillion to the U.S. economy.
the faces behind shopredbag
what is shopredbag?
how does it work?
Look through our curated collection of everyday goods and shop directly from diverse brands. When you shop on shopredbag, you're not just buying a product—you’re supporting real people and small businesses.
our founder
Candi Carter, CEO of Cistus and 30+ year television producer, felt compelled to support underrepresented brands after watching disturbing news stories and social media outrage over the impact the DEI rollbacks were having on small inclusive businesses
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